Posts by Matt Sgarlata

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The Evolution of SEO in the Age of AI: Why SEO Still Matters

AI's impact revolutionizes SEO rather than replacing it—transforming discovery opportunities.

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How to prevent keyword cannibalization

Unlock your site's ranking potential without competing against yourself.

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AI Impact on Jobs: Elevating Work, Not Eliminating Jobs

Augmenting human potential through partnerships, not replacing essential workforce contributions.

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Does Google Penalize AI Content? No. Here’s Why.

Discover why AI content isn't penalized—quality and expertise matter most.

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Content Marketing for Local Businesses: A Complete Guide

Unlock your local advantage with neighborhood insights national chains can't replicate.

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SEO Pillar 3: Technical Optimizations That Maximize Search Visibility

Unleash performance gains with backend fixes search engines love.

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SEO Pillar 2: Building Authority Through Strategic Backlink Acquisition

Learn how to acquire backlinks that boost your site's authority.

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SEO Pillar 1: Mastering Content Creation for Search Engine Success

Discover the vital link between content quality and search visibility.

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The 3 Pillars of SEO: Content, Backlinks & Technical SEO

Elevate your search rankings with the three essential pillars of SEO

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Skimmable Content Enhances User Experience and Boosts SEO Rankings

Improve user experience and SEO with strategic content formatting