Posts by Matt Sgarlata

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SEO Pillar 2: Building Authority Through Strategic Backlink Acquisition

Learn how to acquire backlinks that boost your site's authority.

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SEO Pillar 1: Mastering Content Creation for Search Engine Success

Discover the vital link between content quality and search visibility.

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The 3 Pillars of SEO: Content, Backlinks & Technical SEO

Elevate your search rankings with the three essential pillars of SEO

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Skimmable Content Enhances User Experience and Boosts SEO Rankings

Improve user experience and SEO with strategic content formatting

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How Outbound Links Improve Your SEO

Ever notice how the most trusted voices in your field consistently back up their claims with references to respected[…]

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What is E-E-A-T? Google’s Website Quality System Explained

When you search online for health advice, financial guidance, or any critical information, you need content you can trust.[…]

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What is the purpose of using blogs on websites?

Every day, your website visitors arrive searching for answers. They seek insights to solve their challenges, understand their options,[…]

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Beyond Keyword Counting: How Google Ranks Content in 2025

Remember when stuffing keywords into web pages guaranteed top search rankings? Google’s AI now reads content like a human[…]

Write Blog Posts That Answer Real Google Searches

Every content creator knows the frustration of publishing blog posts that vanish into the depths of search results. You[…]

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Speak Like Your Brand: Defining Your Brand Voice

Every time your brand communicates, you tell your story. Your social media team crafts casual, engaging posts while your[…]